Optimizing Tactics For Generating Website Traffic

By JD Reilly (c) 2008

Internet marketing has been around for as long as there has been the internet. It really took off, though, once the World Wide Web caught fire in the late 1990's.

What many people new to internet marketing lose site of, or perhaps didn't know to begin with, is that internet marketing is based on the fundamental principles of marketing. It just so happens that internet marketers use those principles with a new medium, the web, to reach buyers.

The fundamental principle of marketing is - if you want to sell anything, you need prospective customers.

For many people, knowing how to generate massive amounts of traffic is the "missing link" to internet marketing.

Everyday there are lots of people who struggle to create websites and products, make them look pretty good and then... nothing. Everything was built and nobody showed up!

This is one of the biggest reasons people quit before they are successful.

It doesn't have to be that way. There is no exact strategy that is guaranteed to bring you millions of visitors everyday. However, there are proven techniques for generating huge amounts of traffic, some very quickly and some for free.

Higher traffíc increases the potential for sales and referral commissions. The goal is to boost search engine traffic because this means a wider audience and long-term profit from various sources like ads. That is why there is such a lot of innovation in the field of search engine optimization (SEO).

Long Tails and How They Help:

One of the most recent techniques, and a very effective one at that, is the use of LONG TAIL keywords to direct search engine traffic to your website.

The term may sound intimidating, but all it refers to is a new marketing trend. In the past, a few major keywords were identified to pull traffic through search engines. In the new model, websites will be drawing their business from a large variety of low-volume search queries or phrases. So, it's goodbye to all those oft-used, clichéd keywords.

This brings about a paradigm shift in your strategy to identify keywords and phrases. Instead of opting for the most obvious keywords like 'Makíng money online', web marketers now have to identify several keyword phrases that attract streams of low volume traffic. The combined action of several streams of low-volume traffic will eventually add up to high revenue.

To identify Long Tails or multi-word search queries (for that is what they are), you have to pick out the actual phrases that visitors use to arrive at your website. These key phrases are more specific than general. They embody the specific information users are looking for. So, a phrase like "Top 5 SEO techniques to earn money online" will pull in more targeted traffíc than 'makíng money online'. Ultimately, such a strategy leads to an overall jump in web traffíc.

For example, 'Self-hypnosis' is a general keyword. The keyword phrases within this niche would be 'Self-hypnosis to lose weíght' or 'using self-hypnosis techniques to improve memory' or 'benefits of self-hypnosis for controlling anger'.

Methods to Identify Keyword Phrases:

Use tracking programs: Certain automated programs generate a number of subject-specific keyword phrases. But you will still have to filter and select specific phrases from a long catalog of results. Further to this, you may have to run your selected phrases through a search volume analyzer, to zero in on the top phrases.

Keyword research tools: Tools like Google's Keywords Tool can help determine the popularity of keywords, thus enabling you to develop a wide variety of secondary keywords to improve web traffíc to your site. Stringing together these words should enable you to identify keyword phrases.

Search boxes: Using on-site search boxes will enable you to monitor specific keyword phrases your visitors are looking for. This way, you get direct feedback from your visitors. This is an amazing method you can use to learn more about the general public's search habits.

Check out your competition: Find out what phrases they are using. Search their meta tags, titles and headers. Here, all the work has been done for you. You only need to fine-tune the words and string them together to make phrases that will pull lots of search engine traffic. Keyword parsing tools help you analyze other websites.

Advantages

By using keyword phrases, you reap a number of benefits:

High search-engine rankings: Competition will be weaker for the phrases you have identified so you can easily climb to the top of search engine rankings for your particular choice of phrase.

Higher conversion rates: Since you are using the actual phrase your visitors are looking for, the website traffic you get is highly targeted. People who come to you in this manner are more likely to click the 'Buy Now' button than people who come in out of curiosity.

Increased inflow: Since you will be using many keyword phrases, you will build up several streams of low-volume customers. These streams will improve your search engine traffic.

Make more money: Your monetizing potential is high when you pull in search engine traffic because people who come to you are serious about your product, service or information. They are more likely to subscribe to your newsletter or RSS feeds.
Using Long Tails on your websites or Blogs will undoubtedly improve web traffíc to your site.

And of course, more traffíc is always good news!

About The Author

JD Reilly is committed in helping others succeed at marketing online products and implementing strategies for success. The success is built upon-- A focused target market, A product people are hungry for, A marketing strategy, Automation. Learn more Now: Silver Bullet System

Top 11 Information Marketing Business Mistakes to Avoid

By Adam Urbanski (c) 2008

If you've tried your hand at building an Internet-based business but haven't yet reached the success you want, find out about these 11 deadly mistakes and how to avoid them.

Mistake #1 - Not Treating What You Do as a Business.

The difference between a hobby and a business is that a hobby doesn't make you money - it costs you money.

If you're earnest about starting a profitable online business, approach seriously and focus on generating revenue.

Treat your online business as you would any regular business.

Mistake #2 - Being Distracted by Too Many Good Ideas.

You can light up a room with a light bulb, but you can cut through steel with a laser beam. The same is true with your effort and ideas.

Too many Internet-Entrepreneur-Wanna-Be's lack the will power to stay focused. Chasing too many ideas at the same time often leaves them exhausted, frustrated, and with little result to show for their hard work.

The key to success is to select one business idea and to develop it completely before moving on to another project.

Mistake #3 - Not Selecting a Specific Niche.

Perhaps the biggest mistake of all is trying to be everything to everyone. You can't - so stop!

It's very counter-intuitive to focus on a smaller slice of the market and most people are afraid to do it. But when you do, your business will grow faster, and you'll be more financially successful in less time.

Mistake #4 - Falling in Love With the Wrong Product Idea.

Even the most experienced entrepreneurs fall into this trap from time-to-time and develop products without doing any research. Before you devote any serious amount of time and effort to developing your new ideas make sure there is a demand for the type of product, information, or service you want to launch.

If you need help with selecting an ideal niche market for your business and finding out which products you should develop first, take a look at this fast track training program.

Mistake #5 - Falling for the "Get Rích Quick" Scheme!

Remember the old adage "if something is too good to be true..."? It's alive and well on the Internet.

Countless people buy into the idea of making millions online overnight. Sadly, they buy into programs hyped up with empty promises only to find themselves "out of cash and out of luck" a short while later.

Be aware of spammers, illegal money-winníng scams, and buying "ready to go businesses" that are "hot but will sell for cheap"!

Before you fork over your money investigate if those hot businesses have ever made a dime for their current owner.

Doing your homework will save you valuable time, money and many sleepless nights!

Mistake #6 - Going Into It, Instead of Growing Into It.

While the Internet makes it easier to reach your potential clients, you're still building a business - and that takes time. Don't tell your boss you're quitting today because you started this hot new online business last night and you'll be "rolling in dough in no time flat!"

First make sure your business idea works and is profitable.

That's one of the advantages of Internet Business - you can start small and step-it-up as your business starts getting sales and generating profíts.

Just be sure you can consistently replace your current income before jumping ship and telling your boss to "beat it"!

Mistake #7 - Being a Copy-Cat!

Quickly - what is the most popular business on the Internet? You guessed it - it's how to make money on the online!

It seems that everyone who has bought a course on making monëy online is credible enough to teach this subject a week or two later!

Don't fall for the allure of easy money - because it's only a perception. In reality your chances of having a successful online business are much greater when you are different from the pack.

Mistake #8 - Wasting Time and Money on Developing Pretty but Useless Websites.

A bad idea is a bad idea - no matter how pretty you dress it up. Many people waste precious startup dollars on expensive but needless graphic design work, pretty logos, and complex web design.

In reality, many businesses can be simple and inexpensive to get off the ground. In fact, a simple site with little or no graphics will often make more money than one with all the latest bells and whistles flashing all over the page.

Think - what is the core concept of your business. Outline it on a single sheet of paper, then implement it fast in it's simplest form. You can always give it a makeover and make it prettier if it's successful and profitable.

Mistake #9 - Not Building Relationship with Clients.

"Even though you don't know me from Adam, I want you to take out your wallet and give me $20 - in exchange I'll make you the King of the Universe!" What!? You don't want to give me your $20? What a surprise!

Most people think about starting a business onlíne in terms of getting a quick sale - with no prior relationship with their potential clients at all.

In reality, you'll be more successful when you make your first goal to collect contact information from potential clients and follow up with them on regular basis.

It's much easier to "sell something for Free" than trying to convince people to give you money at first.

Make it your goal to prove your credibility online and make your business all about relationships with prospects and clients, and you'll build a thriving online empire.

Mistake #10 - Calling It "QUITS" Too Soon!

If your new online venture isn't makíng money at first, don't walk away from it too soon. Many entrepreneurs have multiple "failures" in their background - which in reality are lessons in what didn't work.

Evaluate your ideas and get help with gaining a new perspective on what you're doing. With some new ideas you might find a new way to position your business differently and make it profitable.

Or maybe you simply need to give it more time to gain the traction and momentum you want.

Mistake #11 - Being too cheap!

While it's a good habit to be thrifty with your dollars, don't confuse saving money with being cheap. Remember the price you're paying for things isn't always expressed in money. It's also the time, effort, and lost opportunities you can't take advantage of because you lack the know-how or are busy doing low-level tasks.

Smart online entrepreneurs continually invest in their Education. They buy marketing training programs, time-saving software tools, and systems that allow them to grow businesses faster with less effort.

The best news is that getting good basic training in how to start your information marketing business doesn't have to be expensive.

About The Author

The author, Adam Urbanski, Founder and President of Marketing Mentors, teaches professionals and business owners proven strategies to leverage their know-how into low-cost, high-profit information products and programs. For a four-hour fast track training program, go to his website at InfoProfitFastTrack.com.

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